Talking Turkey

Hi, my name is Bill Parr. In addition to running my own successful consulting company, I’ve held senior level positions in a wide range of organisations throughout Australasia and the Pacific Islands across most sectors, and I have served on the Board of a number of global organisations that are based in Switzerland, the United Kingdom and in Asia.  I have a history of successful management and leadership of organisations with a total budget of more than US$100 million per annum. I can therefore lay a claim to knowing what I’m talking about and have ‘been there, done that’.

 Most SEO companies measure their success by page rankings or increase in traffic to your website. Quite frankly, if you take that sort of information to your bank as part of a loan application, the Manager is more likely than not going to say ‘that’s interesting….so what!’

 You see, fundamentally in business,  revenue is king and even if your website SEO strategy is generating heaps of new traffic, and improved page rankings, if that is not being converted into cold, hard improvements in your sales revenue, then it really is a matter of ‘so what’.